Can SEO Let me Grow My Business?

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What is SEO?

Search engine optimization uses content, links and shares to assist your online customers find you. A good SEO campaign will help companies rank higher on search engines like Google, Yahoo and Bing. So, when prospective customers search for your company or its services or products, they can find you.

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With SEO, you are where your customers look for you.

Did you know that 70% of the links search users click are the ones that earned their approach to the top of search engine lists? Why? Well, these companies or products have earned their high ranking because of their website content's value and quality. Through SEO techniques, you'll be able to help your company earn its high search engine rank and, thereby, be where your web visitors are when they are searching for you.

SEO builds Trust and Credibility.

Once you have arrived at the #1 spot (or all-around it) on search results pages, you have now used searchers' intuition. A number one ranking tells your customers that you can be trusted and you really are credible. Why? Well, high company search engine results are often earned as customers or industry influencers share its goods and services with others. Here are some examples of precisely how this works:

Once your visitors have visited your site and determined you do have a product or service that will be valuable for them, they will often share your sites' content onto their Facebook, Twitter as well as other pages, thereby recommending it to others. Because friends they trust have recommended products to them through shares, consumers who see the shares will generally trust the manufacturer more. And, some may try the products and after that share the results. These shares makes your brand achieve greater rankings on Google because they indicate you do have a product customers like.

Next, when you've got high quality material or items that are relevant to your industry, other industry leaders or influencers will frequently source your site in their online content by sharing your links. As a result, they help you build a reputation as a credible brand. As such, search engines will reward you using a higher ranking.